<h2 class = 'uawtitle'>How "WWE2K14" & Online Marketing Have Gone Together</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Rob Sutter</div><br /><br />
<div class='uawarticle'>"WWE2K14," in my eyes, has received a tremendous amount of hype in the past and for good reasons. It's a wrestling game that has been able to catch the attention of many and I believe one of the causes has to do with the publisher being 2K instead of the standard that was once THQ. Expectations have to be met or else fans are not going to be content with the produce released. Online marketing could assist the game en route to its ultimate release date.<br />
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Even though the game is still being developed under Yukes, there seems to be a lot more <a href="http://security.blogs.cnn.com/2013/07/03/state-spent-more-than-600k-to-attract-facebook-fans">attention</a> given to what the fans have been craving. For example, I remember many gamers in the past demanding that the Ultimate Warrior become a character in these games. It's clear that this name is a legend in the business but the problem is that Warrior had, for so many years, bad blood with WWE in general. It almost seemed like a dream that was too far to attain.<br />
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To the surprise of those who were anticipating the game, Warrior was announced as a preorder bonus and it was perhaps one of the most startling pieces of news. Once again, this man did not have the best history with WWE during his last run, so seeing him in a trailer for the company's game was surprising. Nonetheless, it seemed like he didn't lose much of a touch. As he cut the same kind of intense yet erratic promo that made him a character in the late 80's, gamers knew what was going to happen.<br />
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What struck my interest, though, was that fact that WWE showcased these characters in one of the biggest displays of online marketing that I had ever seen. Facebook was the source of this and I saw that there were different <a href="http://www.prweb.com/releases/2013/7/prweb10932973.htm">images</a> being posted each day of a certain wrestler. We didn't know whether or not it was the Ultimate Warrior but we got a look at the bicep, hair, and what have you. It was a true guessing game and it kept fans interested, a goal of firms the likes of fishbat.<br />
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I think that the work for marketing "WWE2K14" has been rather effective so far. It has started quite nicely here with the announcement that a fan favorite of yesteryear would be making his way onto the game, so I am sure that old school fans will find themselves clamoring to get a copy of it. Do I think that this game is going to be the best sold out of the rest in the franchise? I suppose that's up to the consumers who may go on to make the purchase.<br />
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