<h2 class = 'uawtitle'>Good Email Marketing Ideas That Increase Your Subscriber Base</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Robert Strong</div><br /><br />
<div class='uawarticle'>Gone are the days when business had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. Email marketing helps businesses reach their established customers as well as those who would genuinely be interested in their products. This article can help you develop an email marketing campaign that will help you reach your target.<br />
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Before sending out any email messages, be sure to test all links within the body of the email. Most online users will not take the time to hunt down your site or your products; if the first link they click on is broken, you have more than likely lost your chance to make a sale.<br />
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Use plain text and hyperlinks in your email messages, and save the images and Flash animation for your web page. Many email services now filter out images and animations in the name of consumer safety, meaning that your lists may not even see your carefully-crafted images. Plain text messages are guaranteed to go through intact, and then the images on your website will catch your viewers.<br />
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Have a strong call to action in your email marketing campaign and position it to be seen. You shouldn't make it difficult for your email readers to know exactly what you want from them. If it's too hard to figure out, then your email will most likely be quickly deleted. Instead, offer a clear call to action and deliver it in a way that can't be missed.<br />
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Offer a bonus, such as a coupon, discount code, or other freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase.<br />
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Put real consideration into where you place links in your marketing newsletters. For example, you don't want to send readers away from your email before you give them their call to action. You also don't want to put your priority links at the end of an email where they may be overlooked.<br />
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Do what you can to make your email go into your customers' inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they're no longer interested.<br />
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Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.<br />
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Use auto responding messages to your advantage in your email marketing campaign. These can help you stay in touch with your recipients. They can be effective if your subscribers sign up for emails about various things you offer. You can tailor these to correspond with the information they signed up for. It also allows you an easier way to stay in touch.<br />
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Know who you are writing for and why you are writing the email. Avoid writing to bypass filters; write from the heart and write for your prospective and current customers. Your earnestness and desire to help will shine through, and people will be more likely to keep reading your emails over time.<br />
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Try getting inspiration from your competitors or other people in your niche. Try signing up for their email campaigns to see what is working for them. This can give you a better idea of what you're up against and why something may or may not be working for your own campaign.<br />
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As you are now aware, it is very important that the content in your email marketing message be on point. If the message is unclear, you will end up with frustrated recipients who will not want to open your emails in the future. Apply the tips from this article so you can be sure you are sending out a proper email marketing communication.<br />
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About the Author:<br />
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<div class='uawlinks'>See Robert Strong website to see more about this subject <a href="http://www.robertdstrong.com/email-marketing/critical-email-marketing-tips-open-rates/">Read More</a> And ask for his guide</div><br />
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