<h2 class = 'uawtitle'>Doubling Your Profits Is Simple When You Focus On The Backend</h2><br />
<div style='font-style:italic;' class='uawbyline'>by James Kupe</div><br /><br />
<div class='uawarticle'>When somebody buys a product or service from you, but they aren't happy with it, what happens? Most business owners will do whatever they have to do to make things right. I'm going to show you how to leverage that goodwill to increase your profits quickly, without increasing your own risk.<br />
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It all depends on what business you are in, but making things right could mean re-doing some or all of the work again, you might give the customer a refund or exchange the item, or you might come up with some other solution. The main thing is you don't like to see a dissatisfied customer, because that's probably going to come back and bite you in the future. And of course you'll probably have to fix the problem anyway because the Government will force you to in many states, so there's no easy way of getting out if it.<br />
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The key to this idea revolves around the lifetime value each customer has to your business, and it's vitally important for you to understand what I'm going to talk about here. That's because until you know exactly how much combined profit each new customer brings in to your business during the time they will be buying from you, you don't know how much time, effort and expense you can afford to spend to attract that customer.<br />
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You know yourself that whenever a product is sold, one of the people in the transaction (and it's usually the buyer) is always taking on more of the risk than the other. And the absolute best way for people to trust you as a vendor is for YOU to shoulder more of the risk than they do.<br />
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Here's why...<br />
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The most important thing to realize is that not one dollar of that long-term backend profit would have ended up in your bank account if you didn't attract those new customers in the first place. Now that you can see why it's so important that you generate as many new customers as possible, you should ask yourself these two questions. <br />
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And if people don't buy from you and get into your sales funnel, you won't get all of those backend sales you might have made - and you know that nearly ALL of the profits are in the backend, don't you? So by taking away the customer's risk that first time, you'll have a lot more customers, who will probably buy a lot more from you in the future.<br />
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By making it easy for your customers to buy from you like this, those sales go to you and not one of your competitors. So some time this week to sit down with your team, and figure out how you can offer a guarantee for some or all of the things you sell. <br />
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The idea is to break-even or even make a small loss on these front end sales, just to get the customer started in a buying relationship with you. As you make more front end sales, your backend profits are going to grow exponentially as your new customers buy more products and services from you over the weeks and months ahead. Pretty cool idea isn't it? I hope it helps.<br />
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About the Author:<br />
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<div class='uawlinks'>Learn more about growing your business by reading this <a href="http://acceleratereviewed.com/">accelerate high growth business training</a> review. And stop by this site where you can learn more about <a href="http://acceleratereviewed.com/accelerate-high-growth-business-training-review/">Eben Pagan's Accelerate</a> training and what it can do for you.</div><br />
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