<h2 class = 'uawtitle'>Facebook Marketing - A Positive or Negative for Small Businesses?</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Julia Koor</div><br /><br />
<div class='uawarticle'>Whatever took place in the past when searching on the Internet for information about companies or services has changed. Initially, an individual searching for data about a business or service would go directly to Google.<br />
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These pages often referred to as "Facebook landing pages," is basically a way of probing into the Facebook profile of the business. With over 750 million possible Facebook users and over 50% lively users going through Facebook every day, this form of social networking has become a powerful business tool.<br />
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Nearly every large company utilizes face book landing pages. Companies such as Target, Microsoft and Nike, just to name a few, possess a Facebook profile with small businesses catching up.<br />
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Success stories like these, instil the incentive many small businesses need in order to take advantage of social media. However, some small business proprietors weren't pleased with their advertising experiences on Facebook. This may be because they didn't understand the vigour of a social networking medium.<br />
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A number of small business owners have been disappointed in their Facebook undertakings. The key factor in a successful Facebook advertising campaign is to grasp the energy of the structure. When small businesses catch on to the right method for advertising their business, Facebook will be seen as an auspicious move solely because of its high media influence. When a company is crawling and not walking, it's advised not to go over the budget. Facebook takes time, and inexperienced businesses could find themselves overwhelmed. Starting off with a small amount to invest in Facebook advertising is the best way to go.<br />
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In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, Facebook has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.<br />
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It should be of no surprise that Facebook has more in-coming traffic than Google, another advantage that marketers can exploit. Facebook offers more convenience to small business as well with their well thought out word count mechanism.<br />
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Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.<br />
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About the Author:<br />
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