<h2 class = 'uawtitle'>How To Improve Your Existing Business Through The Power Of Public Speaking Article 2</h2><br />
<div style='font-style:italic;' class='uawbyline'>by Stanton Harper</div><br /><br />
<div class='uawarticle'>In this concise and to the point article series, I'm going to reveal the 6 reasons public speaking should be immediately added as a part of your existing business model, and provide you some bonus content as well that could show you how to get off to a fast-start:<br />
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1.) Gain Instant Credibility- So you can become the "perceived" authority in your market and increase your sales revenue.<br />
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2.) Get Free Publicity in Newspapers, Magazines and Trade Journals- So more potential customers learn about you (at little or no cost to you).<br />
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3.) Create an Additional Revenue Stream- In accordance with your 'topic' or specialization...you can get paid checks for talking about what you already know! It's great when you can get paid for a presentation talking about ideas that you'd talk about anyway on a daily, weekly, monthly basis.<br />
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4.) Then, You Can Create Even Another Revenue Stream Called a Platform Offering. There are many events, meetings, and seminars where, although you might not be paid a check to speak, you can speak. Additionally, you can offer your products and/or services to the audience, so they can immediately benefit from what you've got to offer.<br />
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5.) Gain Spin-Off Business- The spin-off business from public speaking could be amazing because you can receive additional business opportunities from audience members that might immediately generate additional sales revenue.<br />
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6.) Build Your Contact List and Create an Immediate Following...FAST. This is where you start one-to-many marketing! When you speak to a group, you can immediately attract raving supporters who would like to follow you and would like to purchase your products and/or services. Public speaking is a fantastic way to start lead generation and list building because of the immediate connection audience members have with you.<br />
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My good friend and world-class motivational speaker, Jonathan Sprinkles says, "People won't hear you until they know you..." Allow me to share a little more about me and my background so you will understand how this all came about as far as speaking. The first thing you should know about me is that I was not always a successful speaker, author, trainer, coach & consultant, entrepreneur, internet marketer & info-preneur. The Truth Is, I was FAR FROM IT!<br />
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I remember back when I first began speaking which seems like yesterday. I cannot even begin to tell you how discouraged I became. Probably the same feeling you get on occasion when your business is struggling. There were SO many times when I thought about "throwing in the towel" and walking away from pursuing my dream of getting paid to speak for sharing my message. I seemed to be just "spinning my wheels" and often felt like a complete failure!<br />
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At one point, I lived in a tiny apartment on Brand Blvd. in Glendale, California that was dangerous. There were steel bars on the windows to make sure nobody would break in. I slept every night with a softball bat just in case there was a break-in while I was sleeping (I'm not kidding). Financially, it was getting more and more challenging. Bills were coming in that I just could not cover. I tried everything to make more money speaking, but NOTHING seemed to work. I had no idea what to do!<br />
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I was about to fall flat on my face and give-up, when one day THE MAJOR TURNING POINT happened. I was talking on the telephone with a mentor, who has really successful in business and a multimillionaire. While we were catching-up on things, I asked him this question, "Why are the majority of of your businesses successful?" I figured he'd say something about his extensive business knowledge or 30 years of experience. His response stunned me...and became the "KEY" that was the "turning point" for my entire speaking business!<br />
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He said, "The reason is simple and is what I consider being the secret for anybody to succeed in ANY business, even the speaking business! The reason is because I don't study and learn from leading experts in my industry like so many others do who fail in my industry. I study and gain knowledge from leading MARKETERS!" What? I am not sure I follow you," I replied.<br />
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He continued, "Nobody in ANY business could ever be successful if they do not know how to correctly market their products or services and get people to buy them. Just because someone is a top expert in your industry, does not mean they know how to market. Why would you want to spend your time and possibly waste your money trying to study and learn from them? I'd rather just go right out and study and learn from top MARKETERS because they know how to do one thing better than anyone, MAKE MONEY FROM MARKETING!" Immediately, a Light Bulb Went Off in My Head! What if I did the same!?! What if I studied and learned from top marketers and took what I learned and simply applied it to my speaking, writing, training, coaching & consulting business!?!<br />
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<div style='font-style:italic;' class='uawabout'><br />
About the Author:<br />
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<div class='uawlinks'><a href="http://www.bigmoneyspeakerbootcamp.com/">James Malinchak</a>, Showcased on ABC's Hit TV Program Secret Millionaire, is considered by a lot of professionals as the World's #1 Big Money Speaker Coach and Trainer. For Absolutely free Video Trainings concerning how to get paid to speak and how to turn into a motivational speaker, try <a href="https://www.facebook.com/jamesmalinchakbigmoneyspeaker">click here</a> and learn more.</div><br />
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